Batuli Majid

The Ansoff Matrix provides a framework for business growth that can be adapted to support sustainability objectives. It consists of four strategies: Market Penetration, Market Development, Product Development, and Diversification.…

For most organizations, resource mobilization is critical to their success. Some have developed resource mobilization strategies that span up to five years, which is excellent for ensuring the business’s long-term…

Recently, during a sustainability training session, I posed a question to the participants about Gross National Happiness (GNH). Well, none of them were familiar with the concept. Instead, many confused…

The blue economy is as important as the green economy, and we must work together to achieve a sustainable ecosystem. One major issue affecting the oceans is pollution from marine…

The exploitation of agro-based marine resources in Africa holds significant potential for economic growth, food security, health improvements, and sustainable development. This sector encompasses the harvesting and processing of marine…

Modern slavery is an extensive and deeply ingrained issue that continues to affect many organizations across the globe. It involves the exploitation of individuals who are treated as commodities for…

Greenwashing and green hushing have serious implications for sustainability efforts in Africa. As the region increasingly adopts ESG (Environmental, Social, and Governance) principles, there is a growing emphasis on transparency…