The Power of Point of Sale Materials in Retail Marketing
In retail, the point of sale (POS) is your last chance to influence the buyer. That’s why POS
materials are a must-have in your marketing toolkit. At Magic Colours, we help brands turn
checkout counters into sales magnets with custom Point of Sale printing.
Our range includes:
Posters, wobblers, and shelf talkers
Countertop displays and product cards
Floor stickers and standees
Every piece is designed and printed using high-quality UV digital printing to ensure maximum
impact and durability. We work with retailers, FMCGs, and corporate brands to craft
promotional POS items that drive impulse purchases and brand recall.
When done right, POS materials:
Increase product visibility
Encourage unplanned purchases
Enhance in-store branding
Support product launches and promotions

Partner with Magic Colours, your trusted POS material printing and branding company, and
turn every customer visit into a buying opportunity.