Take these two scenarios:<\/p>\n\n\n\n
A medical specialist creates an online profile of his\nqualifications and experience- we are going digital after all- for potential\npatients, but he does not include his patient mortality rate? Who would? A\npotential patient in the comfort of her home scrolls through the internet and\ncomes across the medic. Fast forward on the operating table they die, the\nfamily sues the medic and the lawyer discovers that the specialist had withheld\nthe mortality data. <\/em><\/p>\n\n\n\n You\nare eating at a restaurant while enjoying that sumptuous meal, you see a rat\nchasing a roach across the floor, a couple of flies having the time of their\nlife and at a corner, a pile of leftovers. As you are leaving the restaurant,\nyou realize that the restaurant did not visibly post information about its\nhealth code compliance and violations.<\/em><\/p>\n\n\n\n As consumers and citizens in the internet era, we have access to more information than ever when making purchases and other choices that affect our health, safety, and well-being. On websites such as TripAdvisor, we can sift through hundreds of reviews of a single restaurant, hotels and some like Jumia on the items for sale; and organizations now take upon themselves to provide a bevvy of data about their services and products they sell online. <\/p>\n\n\n\n Theoretically,\nmarketers could take advantage of this information glut to withhold facts and\nfigures they’d prefer we didn’t see. This makes it easy for consumers to fall\nprey to ‘greenwashing.’ For instance, the surge could be motivated to hide\nhigher-than-average mortality rates that could drive away patients. The\nrestaurant might conceal information on hygiene ratings that could repulse\ncustomers.<\/p>\n\n\n\n Communication\nbetween customers and businesses promotes brand growth especially for\nbusinesses that incorporate sustainability in their business strategy. Sadly,\nmost businesses have realized that consumers are more interested in brands\nincorporating sustainability and have studied how the \u201cgame\u201d of communication\nand disclosure plays. Consumers in several instances interpret missing\ninformation from what they know or have heard about a certain type of product\nfrom a brand.<\/p>\n\n\n\n Does a 5-star rating determine\nquality?<\/strong><\/p>\n\n\n\n The answer is a simple no. There is a surplus of trust, especially when it comes to businesses that address sustainability matters in their strategy. Few customers care about the process or how a company is going green so long as it is going green and there are stories on the same. Few care about the information being withheld from them by their brands or service providers.<\/p>\n\n\n\n Consumers\nshould be concerned about what is sold to them. For instance, most assume that \u2018black\u2019\nsoap automatically translates to all things organic without asking for more\ninformation. The same way brands lie about gong green and have a few green initiatives\nyet that is not the real practice. Consumers are then left to deal with the\neffects of ‘greenwashing.’ <\/p>\n\n\n\n Ask Questions<\/strong><\/p>\n\n\n\n A\nsuccessful business is one that puts the needs of the consumer at heart, not\none that focuses on making money. Sustainability has been a must-have for most\nof these that most businesses feel pressured to incorporate sustainability to\nhave a competitive edge. Consumers should raise questions on any missing information\non the product description or any information that does not add up on a\nproduct. This will hold businesses accountable for their \u2018going green\u2019 journey\nand at the same time ensure they have had quality for goods they pay for. <\/p>\n\n\n\n Never before have theory and practice been wider apart. When it comes to practising and not just preaching sustainability, most companies struggle and most flounder in developing and implementing a sustainable business model. Many feel the importance to make the business go green but cannot transform occur, they leave out the information most crucial to consumers. Consumers should be couscous and help make these businesses accountable for their actions.<\/p>\n","protected":false},"excerpt":{"rendered":" Take these two scenarios: A medical specialist creates an online profile of his qualifications and experience- we are going digital after all- for potential patients, but he does not include…<\/p>\n","protected":false},"author":7,"featured_media":6787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pagelayer_contact_templates":[],"_pagelayer_content":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-6786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-responsibility"],"_links":{"self":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/6786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/comments?post=6786"}],"version-history":[{"count":0,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/6786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media\/6787"}],"wp:attachment":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media?parent=6786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/categories?post=6786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/tags?post=6786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}