{"id":5357,"date":"2019-09-17T15:52:19","date_gmt":"2019-09-17T12:52:19","guid":{"rendered":"https:\/\/africasustainabilitymatters.com\/?p=5357"},"modified":"2026-01-11T05:30:33","modified_gmt":"2026-01-11T05:30:33","slug":"social-media","status":"publish","type":"post","link":"https:\/\/rayscohosting.best\/ASM\/2019\/09\/17\/social-media\/","title":{"rendered":"To Embrace Sustainability, We Must Consider Social Media"},"content":{"rendered":"\n

Climate change and other adversities facing the world are one of the most talked-about subjects nowadays, everyone is busy spreading the word that climate change is real, if it is not the burning Amazon then it is the effects of Co2 to air pollution lets not forget about the heatwaves. How best to pass information nowadays if not through the social media platforms? Most companies, celebrities, social media activists and scientists are trying to influence people into using recyclable things and adopting a healthy lifestyle that is good for the people and the environment as well. Global brands have long purported to place sustainability at the heart of their business plans, but getting customers on board over big sustainability issues has become crucial for business growth.<\/p>\n\n\n\n

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If you want to embrace sustainability you must consider social media|photo|sustainability times<\/figcaption><\/figure>\n\n\n\n

With\ncustomers only a click away and able to hold companies to account in public\narenas, a social marketing policy has become a must-have for business. More and\nmore companies are spreading their sustainability messages through social media\nand engaging with customers on various business strategies such as corporate\nsocial responsibility (CSR). Using social media to share and spread\nsustainability news comes with many benefits. For instance, Following\na 2014 campaign<\/a> on social media, Coca-Cola saw an\nincrease in positive brand perception along with a two-thirds reduction in a\nspontaneous negative statement about the brand across social platforms.<\/p>\n\n\n\n

Practicing\nsustainability does not automatically translate into business success unless\nproperly marketed. Social media is proving how the two can be a match made in\nheaven. While online videos are a very effective tool in a social media\nmarketing campaign, those that incorporate sustainability\nmessages<\/a> achieve high levels of customer engagements.<\/p>\n\n\n\n

Public\ncampaigns are forcing brands to be more transparent about their sustainability\ncredentials. This is majorly attributed to the public debates created through\nonline platforms. For instance, Twitter has a floor to public debates where one\ncan address business sustainability performances. This puts pressure on\ncompanies and businesses to be accountable not only for the positive effects\nthey have on the environment but also the negative effects.<\/p>\n\n\n\n

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social media campaigns can help spread the word on sustainability and grow your business|photo|the Jakarta post<\/figcaption><\/figure>\n\n\n\n

Social\nmedia has helped change the perception of people in addition to creating\nawareness on world adversities. Companies cannot fight the war on climate alone\nnor can the activists. Agendas on SDGs have to be put to heart by everyone if\nreal change is to be felt. Companies cannot drive a green economy without the\nhelp of the larger population as they are just a tip of the iceberg. They\nshould then take advantage of the large numbers of people on social media.\nAccuracy of the information shared, however, remains a challenge as not all are\naccurate. A recent\nstudy reveals<\/a> that YouTube videos trying to raise\nawareness of climate change are not assessing and arranging the obtained data\ncarefully. According to the research, more than 100 videos had used multiple\nviews to support their information that was not based on facts. Companies and\npeople who rely on social media for sustainability news and stories should\nconfirm the source and accuracy of the news that spreads across all social\nmedia platforms.<\/p>\n\n\n\n

If\ncompanies are going to become truly sustainable they will need to change their\nsystems, supplies, and products; they will also need to change their expectations\nand the behavior of consumers. That will not be fully achieved by preaching\nabout saving the world through meetings, strategies, corporate sustainability,\nand CSR channels. Instead, companies are going to have to build on the\ncommitment through dedicated sustainability communication which can be done\nthrough platforms that bring people together. The word- Social media.<\/p>\n","protected":false},"excerpt":{"rendered":"

Climate change and other adversities facing the world are one of the most talked-about subjects nowadays, everyone is busy spreading the word that climate change is real, if it is…<\/p>\n","protected":false},"author":7,"featured_media":5362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pagelayer_contact_templates":[],"_pagelayer_content":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[111],"tags":[],"class_list":["post-5357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-responsibility"],"_links":{"self":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/5357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/comments?post=5357"}],"version-history":[{"count":0,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/5357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media\/5362"}],"wp:attachment":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media?parent=5357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/categories?post=5357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/tags?post=5357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}