{"id":3839,"date":"2019-07-17T12:45:51","date_gmt":"2019-07-17T12:45:51","guid":{"rendered":"https:\/\/africasustainabilitymatters.com\/?p=3839"},"modified":"2026-01-11T05:30:25","modified_gmt":"2026-01-11T05:30:25","slug":"better-business-better-world","status":"publish","type":"post","link":"https:\/\/rayscohosting.best\/ASM\/2019\/07\/17\/better-business-better-world\/","title":{"rendered":"Better Business, Better World"},"content":{"rendered":"\n

The purpose of business is first and\nforemost to serve society. Integrating Sustainable\nDevelopment Goals<\/a>\n(SDG) into company business strategies has helped most companies not only to\nmake good profits but also increase their social impact. Companies such as\nCoca-Cola, Nike, Safaricom, and MTN have incorporated sustainability practices\ninto their business strategy to live out their missions and visions whilst\nhalving their environmental footprint.<\/p>\n\n\n\n

Companies which align their business\nstrategies with the Sustainable Development Goal (SDGs) have a higher\nprobability of achieving long-term growth and development by 2030. To achieve\nthis, companies need to set ambitious goals \u2013 reduce their carbon footprint,\nensure sustainable packaging of their products, embrace renewable sources of\nenergy such as MTN which uses solar energy to run its base station. In East\nAfrica, Safaricom has\nintegrated nine of the 17 SDGs in their business strategies<\/a>. It has recorded progress in areas\nsuch as good health and well-being through M-Tiba, quality education, decent\nwork, and economic growth, responsible consumption and production.<\/p>\n\n\n\n

The SDGs are not only a scorecard on\nhow well the world is doing but also an enormous opportunity to address some of\nthe world\u2019s biggest challenges. At a time where jobs and growth are needed for\ndevelopment, the plan is already laid out for us. It is only in the best\ninterest of business to act.<\/p>\n\n\n\n

Appointing the right leaders,\ninnovating sustainable solutions that improve people\u2019s lives, inspiring more\nsustainable choices and working in partnership with others to drive lasting\nchange means applying an SDG lens to every aspect of strategy.<\/p>\n\n\n\n

The beauty of the goals is that;\nthey are all interconnected \u2013 no single goal is more important than the other.\nEvery business can make a difference regardless of its size. It is up to each\nbusiness to identify the key areas they can improve on to have the greatest\nimpact. It is also important to seek out partners in order to create a shift\nacross the industry.<\/p>\n\n\n\n

Putting sustainability at the heart\nof an organizations operations, are some of the practical steps, we can take to\nsupporting the SDGs. This has helped companies such as Unilever to cut down\ncosts, reduce risks, drive growth and engrain a sense of purpose in the\norganization. Moreover, transparency is key to increased partnerships which\nunlock new markets for organizations. <\/p>\n\n\n\n

The moral obligation of aligning to\nthe SDGs is clear. No longer must moral and business principles clash; now\nbusiness will do well by doing good. It is truly one of the most exciting\nbusiness opportunities of our time.<\/p>\n\n\n\n

Successful delivery of SDGs will create\nmarket opportunities of at least 12 trillion per year<\/a> and create 380 million jobs by 2030\nin key economic areas \u2013 food and agriculture, energy, health, and well-being\nand cities. Companies that align themselves with the SDGs framework have the\npotential to grow 2\/3 times faster than the average Gross Domestic Product<\/a> in the next 15 years.<\/p>\n\n\n\n

Many companies are headed in the\nright direction If we harness willpower and creativity in the right way and\npartner with others there are unlimited opportunities in SDGs \u2013 driven\nbusinesses. SDGs demand for a more sustainable form of capitalism which is crucial\nto working in collaboration with others. <\/p>\n\n\n\n

Consumers are demanding change\naround the world prompting more businesses and governments to step up to the\nplate with bold actions. In addition to this most businesses have realized that\naction on climate somehow affects economic growth. We need to give confidence\nthat businesses can grow inclusively and sustainably and that policies which\nreward sustainable behavior are better for the bottom line.<\/p>\n","protected":false},"excerpt":{"rendered":"

The purpose of business is first and foremost to serve society. Integrating Sustainable Development Goals (SDG) into company business strategies has helped most companies not only to make good profits…<\/p>\n","protected":false},"author":2,"featured_media":3840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pagelayer_contact_templates":[],"_pagelayer_content":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-3839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-responsibility"],"_links":{"self":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/3839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/comments?post=3839"}],"version-history":[{"count":0,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/3839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media\/3840"}],"wp:attachment":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media?parent=3839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/categories?post=3839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/tags?post=3839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}