{"id":3660,"date":"2019-07-09T08:14:32","date_gmt":"2019-07-09T08:14:32","guid":{"rendered":"https:\/\/africasustainabilitymatters.com\/?p=3660"},"modified":"2026-01-11T05:30:24","modified_gmt":"2026-01-11T05:30:24","slug":"how-the-role-of-sustainable-fashion-has-evolved","status":"publish","type":"post","link":"https:\/\/rayscohosting.best\/ASM\/2019\/07\/09\/how-the-role-of-sustainable-fashion-has-evolved\/","title":{"rendered":"How the Role Of Sustainable Fashion Has Evolved"},"content":{"rendered":"\n

By LOREN NICHOLE<\/strong><\/p>\n\n\n\n

The United Nations announced its support for sustainable\nfashion through harmonizing their sustainable development goals (SDGs) with the\nmovement.<\/p>\n\n\n\n

It co-ordinates UN\nbodies working in fashion to promote projects and policies that ultimately\nachieve the SDGs. The objectives of the alliance are to promote active\ncollaboration, to share knowledge, to strengthen synergies between existing\ninitiatives, and to achieve outreach and advocacy.<\/p>\n\n\n\n

The launch happened\nright here in Nairobi in March during the 2019 UN Environment Assembly.<\/p>\n\n\n\n

What does this mean for\nKenyan sustainable apparel production? Currently, China is leading the world in\nglobal apparel production at 38 percent of exports to the US, the largest\napparel market.<\/p>\n\n\n\n

However, China is\nreducing its sales to the US to supply its domestic market leaving other market\nplayers to fill this gap in demand. Kenya has an opportunity to differentiate\nthemselves from China and other Asian manufacturers.<\/p>\n\n\n\n

As more brands begin to\nshift to mindful manufacturing, the relationship between consumers and\nmanufacturers is also shifting. In the future, according to the Kenya Apparel\nand Textile Report, brands will have their own in-house manufacturers so that\nthe relationship from manufacturer to consumer will be direct.<\/p>\n\n\n\n

Consumers will know\nexactly where and how their favorite labels are produced.<\/p>\n\n\n\n

About 87 percent of\nmillennial consumers in the US would be willing to pay more for sustainable\napparel products with the farm-to-fashion model increasing in popularity.<\/p>\n\n\n\n

However, Kenyan\ncompanies continue to rely on expensive imported material rather than producing\nit themselves. This is not yielding positive results for manufacturers regarding\nthe shift to more sustainable models in production.<\/p>\n\n\n\n

Kenya is leading the\nrest of Africa in cotton exports. However, cotton production has been unstable\nrecently and not enough to meet the domestic mill requirement resulting in\nfirms importing cotton from neighboring countries such as Uganda and Tanzania.<\/p>\n\n\n\n

If Kenyan manufacturers\ncan solve this issue while catering to the millennial demand in the US, they\ncould begin to take the lead in global cotton production.<\/p>\n\n\n\n

The International Trade\nCommission (ITC) reports that investors in cotton, textile, and apparel\nproduction should choose Kenya as a source of production because of six\nfactors: preferential market access, labor availability, good infrastructure,\nstrong buyer linkages, stable political climate, and investor-friendly\npolicies. The only thing standing in Kenya\u2019s way of leading Africa in cotton\nproduction and exportation is Kenya.<\/p>\n\n\n\n

How can we increase\ncotton production sustainably? Which global apparel brands are willing to\npartner with us to develop sustainable cotton production? How can the new UN\nAlliance for Sustainable Fashion partner with these brands to ensure\nenvironmentally friendly cotton products? There is a strong opportunity here\nthat should be further explored.<\/p>\n\n\n\n

Read original\narticle<\/a> on Business Daily<\/a>. <\/p>\n\n\n\n

Related\nArticle<\/a> Exactly what are you wearing? <\/p>\n","protected":false},"excerpt":{"rendered":"

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