{"id":3568,"date":"2019-07-05T06:50:03","date_gmt":"2019-07-05T06:50:03","guid":{"rendered":"https:\/\/africasustainabilitymatters.com\/?p=3568"},"modified":"2026-01-11T05:30:23","modified_gmt":"2026-01-11T05:30:23","slug":"sustainability-driving-the-future-of-business","status":"publish","type":"post","link":"https:\/\/rayscohosting.best\/ASM\/2019\/07\/05\/sustainability-driving-the-future-of-business\/","title":{"rendered":"Sustainability Driving The Future Of Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a turbulent business environment,\nleaders must begin to think more broadly about what a sustainable corporation\nis and how it can create a richer future. The journey may not be easy just as\nechoed in \u2018Our Common Future (1987)\u2019 but the end goal is weighty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYet in the end, sustainable\ndevelopment is not a fixed state of harmony, but rather a process of change in\nwhich the exploitation of resources, the direction of investment, the\norientation of technological development, and institutional change are made\nconsistent with future as well as present needs. We do not pretend that the\nprocess is easy or straightforward.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the globalization of the\nworld\u2019s economies, the intensification of competition, and recent quantum leaps\nin technological development, it has become inadequate to understand the\nbusiness environment and determining strategic direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.unenvironment.org\/explore-topics\/resource-efficiency\/what-we-do\/responsible-industry\/corporate-sustainability\">Corporate Sustainability\nReporting<\/a> has,\ntherefore, become a buzz word in companies big and small. It is a key priority\nin moving forward. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most companies are now mindful of\ntheir carbon footprint and are embracing sustainable innovations. This steers a\ncompetitive advantage which ultimately has a positive financial impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unilever has been at the forefront\nto make sustainable living commonplace and believes that business growth should\nnot be at the expense of the people and the planet. To achieve this bold\nambition, the company has adopted a <a href=\"https:\/\/www.unilever.co.za\/sustainable-living\/\">Sustainable Living Plan<\/a> with three main goals;&nbsp; improving the health and well-being of more\nthan 1 billion by 2030, production of sustainable products, and enhancing livelihoods\nfor millions come 2020. Through this, it has been able to reduce its\nenvironmental footprint and increase positive social impact \u2013 a prescription\nfor every CEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation in business is about doing something better. Innovations go beyond designing green products and packaging. It entails improving business operations and processes to become more efficient, with a goal of dramatically reducing cost and waste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the <a href=\"https:\/\/web.unep.org\/environmentassembly\/sustainable-innovation-expo\">Sustainable Innovation\nExpo 2019<\/a> &#8211; launched\nat the UN Environment Assembly in March, over 42 technologies and innovative\nsolutions were presented. From emission-free tuk-tuks to cutting edge\nalternatives to single-use plastic, to new ways of managing our forests and\nfarmlands, the expo emphasized that sustainable innovation can change the\nchoices we make and how we consume and produce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cSome of the most\nimportant solutions to the climate crisis- and to biodiversity loss, and to\nmany other challenges \u2013 will come from innovations,\u201d said Joyce Msuya, Acting\nExecutive Director of the UN Environment. \u201cInnovation must work for all, not\nfor the few \u2013 but creating innovation is also not the preserve of the few.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the expectations on corporate responsibility increase and transparency become more prevalent, companies are recognizing the need to act on sustainability. Professional communications and good intentions are no longer enough. Executives from organizations such as Oracle, Coca \u2013Cola, BMW, Toyota and not forgetting Tesla agree that incorporating sustainability as a design principle creates a better and more innovative business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/rayscohosting.best\/ASM\/wp-content\/uploads\/2019\/07\/sustainability-image-2-1024x550.jpg\" alt=\"\" class=\"wp-image-3575\" srcset=\"https:\/\/rayscohosting.best\/ASM\/wp-content\/uploads\/2019\/07\/sustainability-image-2-1024x550.jpg 1024w, https:\/\/rayscohosting.best\/ASM\/wp-content\/uploads\/2019\/07\/sustainability-image-2-300x161.jpg 300w, https:\/\/rayscohosting.best\/ASM\/wp-content\/uploads\/2019\/07\/sustainability-image-2-768x412.jpg 768w, https:\/\/rayscohosting.best\/ASM\/wp-content\/uploads\/2019\/07\/sustainability-image-2-585x314.jpg 585w, https:\/\/rayscohosting.best\/ASM\/wp-content\/uploads\/2019\/07\/sustainability-image-2.jpg 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Business model innovations are\nsuspected to yield higher returns than product or process innovations, and\nsustainable business models might have additional benefits of higher risk\nmitigation and resilience and yield additional diversification and value\nco-creation opportunities. To realize these advantages, organizations have to\nbecome increasingly interested in implementing sustainable innovative\nsolutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related Article: <a href=\"https:\/\/www.theguardian.com\/sustainable-business\/blog\/innovation-sustainability-renewable-energy-investment\">Innovation is crucial\nfor the new world of sustainability<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a statement by the UN\nEnvironment, Innovative sustainable business represents a trillion-dollar\nopportunity that can bring value to the people and the environment. Driving\ninnovations in a circular, green and low \u2013 carbon growth and aligning businesses\nand investments with the <a href=\"https:\/\/sustainabledevelopment.un.org\/post2015\/transformingourworld\">2030 Agenda<\/a>, companies must pay attention to\nthe rules of the game governing sustainable business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An\nimportant takeaway is that sustainable innovations have far more meaning in\nbusinesses than one could assume. They inform stewardship codes, which in turn\nbecome the guidelines for directing how business should be done. So it\u2019s\ncrucial to recognize that those top-level conversations have real-world\nimplications. Sustainable innovations in business are not mere aspirations.\nMost CEOs are taking this seriously and putting their money where their mouth\nis in the most direct way possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a turbulent business environment, leaders must begin to think more broadly about what a sustainable corporation is and how it can create a richer future. The journey may not&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pagelayer_contact_templates":[],"_pagelayer_content":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-3568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-responsibility"],"_links":{"self":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/3568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/comments?post=3568"}],"version-history":[{"count":0,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/posts\/3568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media\/3573"}],"wp:attachment":[{"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/media?parent=3568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/categories?post=3568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rayscohosting.best\/ASM\/wp-json\/wp\/v2\/tags?post=3568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}