Fresh On Table, founded by Atul Chopra, now operating across 16 African countries, supplies leading hotels such as Hilton, Jumeirah, Accor, and Hyatt. Its platform helps reduce food miles and improve transparency by connecting hospitality buyers with nearby farms and producers. Chopra says the partnership with WSTHA reflects a shared belief that sustainability should be central to the way hospitality does business\u2014not a side initiative.<\/p>\n \u201cOur approach is to keep food production and consumption as close as possible,\u201d<\/em> said Chopra. \u201cWe see this as part of a wider mission to support food security and reduce emissions.\u201d<\/em><\/p>\n Justin Cooke, Executive Vice President of the WSTHA, noted that the dining experience will also include data on ingredient sourcing and carbon impact – a way to show sustainability in action.<\/p>\n Read also:\u00a0Africa set to host landmark Carbon Markets Summit as it eyes climate finance breakthrough<\/a><\/p>\n The Awards (WSTHA) have also teamed up with Future Hospitality Summit<\/a> (FHS World), a major investment and policy platform for the hospitality sector. Held from October 27\u201329 at Madinat Jumeirah conference centre in Dubai, the summit will host the launch of Net Positive Solution Labs, an initiative developed with the World Sustainable Hospitality Alliance<\/a> to fast-track climate innovation in the industry.<\/p>\n \u201cWe\u2019re not just recognising progress, we\u2019re creating a space to accelerate it,\u201d<\/em> said Jonathan Worsley, CEO of The Bench – organisers of FHS World.<\/p>\n The partnership between WSTHA and FHS World is expected to deepen links between sustainable business practices and long-term investment in tourism. As both events run concurrently, decision-makers will have an opportunity to align on new strategies for reducing the environmental impact of travel while growing its economic potential.<\/p>\n At its core, the WSTHA is about raising the bar for how tourism contributes to the world. In a time of growing climate concern, travel is under pressure to limit its footprint and distribute benefits more fairly. Events like this aim to show what\u2019s possible when environmental and social considerations are placed at the centre of tourism development.<\/p>\n While the World Sustainable Travel & Hospitality Awards is a global platform, its message is particularly relevant to Africa, home to some of the world\u2019s most unique ecosystems, cultures, and nature-based tourism offerings.<\/p>\n Across the continent, there are long-standing examples of responsible travel that deserve more global recognition. In Kenya, eco-lodges in conservancies co-managed with local communities have become a model for low-impact tourism. Rwanda\u2019s regulated mountain gorilla treks combine conservation with revenue-sharing for local people. In Ghana, there\u2019s a growing focus on heritage tourism that empowers communities to tell their own stories.<\/p>\n![\"\"](\"https:\/\/rayscohosting.best\/ASM\/wp-content\/uploads\/2025\/06\/Fundraising-for-Non-profit-Banner.jpg\")
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